It is important to understand just who your target market is. If you don't know who you're writing for, how can you write things that they're going to be interested in. After you get the main niche down, you need to then dig a little deeper and write down the sub niche.

One of the key components of creating your ezine will be choosing the right auto-responder. You will want to make sure that the broadcast feature is included with the service, and that there are options for subscribers to confirm their subscription, as well as have the option for opting out of your list.

An autoresponder is sort of like a service that lets you send emails in html or text form to your customer list. So for the Photoshop enthusiasts, you'd email them with all sorts of valuable content that helps them learn more about editing images.

Before you have a subscriber base of 10,000, you have to have a subsriber base of 1,000. Before you have 1,000 subscribers, you have to have 100. Before you have 100, you have to have 10. And, as I hope you have guessed by now, before you have 10 you have to have... one.

Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip.

While there are many things you can do to accomplish this - speaking engagements, board appointments, and editorial opportunities, most of these take a lot of time and a lot of money.

Set up a 4-5 line signature file for all your outgoing mails, newsletters and subscriptions to your potential customers.

Visitors read an article and if it is good will click to read more articles by that author. However, if the topic is not a popular topic or one associated with the author's writing expertise, then less people read the article.

Well about a year later, when my deliverability numbers started going down, I read another article that said Sundays were a great day because the volume of email was lower.

Creating a weekly, bi-weekly, or monthly broadcast will probably be best to start. On the flip-side, if you are up to the challenge, creating a daily ezine can be beneficial if your audience really looks forward to your content.

Once you are ready with your content that needs to be published, think on designing the layout. Isn't the layout you give importance if it comes to a traditional regular magazine. The same is as well important as far as ezines are concerned too.

If you do, odds are you'll be able to count on your ezine as a valuable marketing tool for your small business for years to come.


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